Michael J. Einsohn
D/FW Metroplex · michael@michaeleinsohn.com · 214-718-1505
Web Development | Design
Publishing Applications E-commerce
Produce cutting-edge, interactive, standards-based websites with aesthetically engaging user experiences
Skills
- CSS3
- HTML 5
- Javascript / jQuery
- Image Editing
- PHP
- User Interface
- Responsive Design
- Customization
- Problem-Solving
- Design Solutions
- Testing
- Functionality
- Browser Compatibility
- Troubleshooting
- Deployment
WEB DESIGNER / ART DIRECTOR, UNDER WRAPS, MAY 2012 - PRESENT
DISPLAY, PRODUCT & SPACE DESIGNER, AND SALES POSITIONS, AUGUST 2007 - MAY 2012
- Educated business owner regarding web content and development cycle
- Architected web presence to complement existing business model
- Clarified project goals, development budget, and timeline
- Customized a PHP/mySQL shopping cart engine to extend existing business model
- Leveraged the cascade and IE conditionals to provide cross-browser CSS page layouts
- Synthesized rapid website deployment with a progressive enhancement philosophy
- Implemented a live testing server to facilitate private functionality enhancements
- Originated visually engaging animated logo design with jQuery effects API
- Innovated PHP/jQuery applications for photo gallery and project calculator
- Systematized product image editing by incorporating masks and cutouts
- Optimized digital assets to decrease page load time
- Integrated shipping carriers, social media, and credit card processing
- Derived database structures to reflect variable consumer shopping approaches
- Administered domain, server, FTP, email, and client configurations
- Strategized protocols for versioning content, installing updates, and backing up data
WEBMASTER / ASST. STUDIO MANAGER, DALLAS YOGA CENTER, MARCH 2010 - APRIL 2012
- Revitalized web presence by regularly publishing updated content
- Overhauled Adobe Flash application by updating code to actionscript 2
- Translated existing web content into a custom iPhone web application
- Facilitated efficient content updates by implementing JSON data bindings in Dashcode
- Collaborated with owners on email marketing campaigns and their design
- Maintained HTML email templates
- Consulted on full site redesign as part of a re-branding initiative
- Converted raster based logo to equivalent vector graphic for expanded branding
- Orchestrated online purchasing and account maintenance by configuring client portal
FREELANCE WEB DESIGN, XOME.WEB, 2011 - PRESENT
- Utilized responsive design techniques ensuring accessibility across multiple devices
- Leveraged HTML5 history API and AJAX to effect single page navigation with page transitions
- Applied progressive enhancement philosophy to serve content equally across platforms
- Published personalized websites with aesthetics reflecting clients' brand identity
SPECIAL PROJECTS MANAGER, BREADWINNERS, INC., 2006 - 2007
- Project managed a custom web application to convert an existing $500K annual catering business to online ordering creating efficiency based cost savings and increased accuracy of order fulfillment
- Oversaw all aspects of development including researching and hiring the interactive firm, database structure, presentation of content, and in-house training and deployment
- Authored 100-page quality control manual using Adobe InDesign, edited >500 digital images using batch scripts, and designed image-centric page layouts
ADDITIONAL PROFESSIONAL EXPERIENCE, 1995 - 2006
Leveraged creative design perspective in various positions such as sales, management, teaching, production, and purchasing in restaurant, fashion, education, and retail industries